Nikki and Jake here.

Welcome to the very first edition of LaunchIT Labs! Exciting, right?!

If you've been feeling like there has to be more than just climbing the corporate ladder, you're in the right place and in good company.

Nearly 700 other people are here, ready to figure out what's next too.

Honestly? We didn't expect this kind of response. Especially since Nikki went completely rogue and launched this on a Friday afternoon without warning.

N: Yeah but it worked, didn't it?!?

J: "Worked" is a loose term… It definitely created some technical challenges.

N: Yeah sure, the website broke. Jake panicked. I fixed it.

J: That's not exactly how it happened.

N: Close enough.

J: This is how it's going to be. Keeping it real while sharing what's worked for us.

N: Exactly... entertaining but useful.

J: No corporate speak. No empty promises. Just real experiences from two people building right now.

N: But you want to know the most surprising part? It's not the numbers... It's the messages, comments, the tags and reposts. This thing is resonating.

J: It's clear we struck a nerve and people feel heard and understood.

N: And if that's you - if you've been wanting something more but have absolutely no clue how to go about it or where to even start - let's talk about that stuck feeling.

J: Because here's what we've realized: most people aren't stuck because they lack skills or experience. They're stuck because they've never stopped to think about what they're actually best at.

This Weeks Video from Nikki:

Nikki's walking through how to get past that stuck feeling and start figuring out where your potential offer lives.

For her it wasn't some lightning bolt moment. It was paying attention to what people kept asking her about and realizing "oh, maybe this IS the thing."

If you're stuck on "what would I even offer," watch this.

When was the last time you thought about the value of your expertise?

If you're like most people, the answer is never.

You're too busy. Heads down. Executing.

You show up, do your job, help people when they ask, and assume what you do isn't that special.

You never zoom out. Never stop to think about what's next. Never ask yourself "what am I actually good at that most people aren't?"

But here's what you're missing: the things that feel natural to you are oftentimes what other people struggle with.

And that gap is where the value is.

So let's do that now. Zoom out.

Question 1: If a friend or colleague was referring someone to you for help, what would they say?

Not your title. Not your company. Not your resume.

What would they actually say?

"Oh, you need someone who can..."

"If you want someone who's really good at..."

"She's the one you want when..."

Write down 3-5 things people would refer you for.

Question 2: Of those things, which ones do you actually enjoy doing?

This is critical. Just because you're good at something doesn't mean you should build a business around it.

Look at your list from Question 1. Cross out anything that drains you.

For example: Jake's great at building dashboards but it's not his favorite. Nikki's excellent at helping people find jobs but recruiting sounds terrible. No offense to recruiters.

What's left? The things you're good at AND energized by.

Question 3: Which of those do people struggle with most?

This is where the money is.

Of the things you're good at and enjoy - which ones make people say:

• "Where did you learn this?"

• "This is super helpful"

• "I could never do that"

That gap between what you've developed over time and what others struggle with? That's what people will pay for.

Now connect the dots:

Take the thing that shows up in all three answers and turn it into one sentence:

"When someone needs to [specific problem/challenge], they call me."

Keep it simple. Don't worry about who the "someone" is yet. Just focus on what problem you solve.

JAKE'S EXAMPLE: "When someone needs to make their first sales hire without wasting $200K, they call me."

NIKKI'S EXAMPLE: "When someone needs to tell Jake his idea is terrible, they call me."

J: That's... not helpful.

N: But it's true.

J: Moving on...

This sentence is your starting point. Not your business plan. Not your perfect pitch. Just clarity on what you could build that people would actually pay for.

Your turn:

Write your sentence. Right now.

Don't overthink it. Don't judge it. Just write it based on what you came up with above.

This sentence is your starting point. Not your business plan. Not your perfect pitch. Just clarity on what you could build that people would actually pay for.

Then reply to this email with it.

We read every single response. And we'll tell you if you're on the right track.

You've been thinking about this for years.

The difference between thinking and doing? Clarity on what you'd actually build.

Now you have it.

Write your sentence. Send it to us.

Let's turn those years of thinking into action.

Jake + Nikki